About KEY Marketing Operations
I started this business because I believe that locally owned businesses deserve access to the same powerful growth strategies and systems that fuel success at larger enterprises. After years of leading go-to-market and performance marketing at companies across fintech, SaaS, and cybersecurity, I saw a pattern: what drives real, scalable growth isn’t flashy creative or bloated martech—it’s systems. Systems that create leverage, build momentum, and make teams smarter over time.
My Approach
My vision is to bring those systems—refined through managing multimillion-dollar budgets and complex funnels—into an accessible, actionable format for SMBs. By focusing on self-serve paid media, automation, lifecycle orchestration, and operational clarity, I help businesses punch above their weight without overextending their teams or budgets. It’s about applying big-company thinking with small-company hustle.
Emphasis on Local
I grew up in Northwestern Connecticut and then spent 20 years living in cities across the U.S. I moved back to Connecticut after having my first child in 2020 to be closer to family and with a drive to invest in my local community.
With so much shifting in the world, I knew that investing in real, human-to-human relationships was core to how I wanted to spend the next phase of my life.
For most people, their local community and experiences are what have the greatest impact on their quality of life. Helping local businesses thrive in an age of steep competition and ever-increasing costs is my way of strengthening my community and the bonds within.
About Kristin Young
I'm a digital marketing and AI strategy leader with nearly two decades of experience helping businesses grow smarter, faster, and more profitably. I bring a unique blend of hands-on digital expertise and systems-level thinking, guiding organizations through the intersection of marketing, technology, and operational efficiency.
Having led growth and digital strategy across financial services, real estate, software, insurance, and travel industries, I've built a career on turning complexity into clarity.
My work spans online acquisition, CRM optimization, website and MarTech management, and AI-powered workflow design and automation that help businesses reclaim time, improve margins, and deliver better customer experiences.
Whether I'm optimizing a paid media funnel, mapping a full customer journey, or implementing AI tools that support lean teams, my approach stays the same: strategy first, systems that scale, and results that last.